About Our Events

When someone visits Texas, they want to do at least 3 things – eat some BBQ, listen to Country Western Music and come home with a pair of cowboy boots and a cowboy hat. That’s where Wild Bill’s comes in.

Consistently ranked as one of the “Top Things to do in Dallas.”

For over 45 years, Wild Bill’s Western Store has been a must see location for visitors to our city – offering an excellent selection of western wear and accessories – specializing in cowboy boots and western hats – all at the best prices.

Wild Bill’s Western Events brings the excitement of the Old West to your event!

  • Sharing the Spirit of the Western Lifestyle – creating a memorable experience while supplying a fun and unique Texas Gift for your Guests
  • Excellent Selection of Boots, Hats and Western Corporate Gifts – the best possible quality for the price. Our hats are custom designed and made especially for us using the highest quality materials – purchased in large quantities, allowing us to offer you an exceptional value.
  • Western Themed Display – split rail fences, cowhides, saddles, mirrors framed in cowhide with gold and silver conchos – creating a great photo opportunity
  • Wild Bill’s Awesome Staff – many have been part of our team for over 15 years – each hand-picked for their ability to share Warm Texas Hospitality

Awarded for Excellence in Customer Service

Wild Bill’s is honored to have been the business chosen by the Dallas Convention and Visitors Bureau as the recipient of the Exceptional Customer Service Award. We take pride in giving your guests the VIP treatment they deserve. Our goal is to share the warm Texas friendly spirit for which cowboys, cowgirls, and western heroes are known with each person we meet. Whether it’s on site at your event or when you visit our store. Welcome to TEXAS !



How it Works

1: Determine Your Budget

With so many price ranges available, the first question we ask is “What is Your Budget?” With that information, we can work together to choose the perfect gift for your guests.

2: Event Information

Event Location, Date and Time, Number of Guests, Overall Budget and let us know any special details that are important to your event.

3: Select Event Service(s)

Hats, Boots, Badges, Belts, Buckles, Branding Irons– All can be branded  with your company logo if desired – onsite or in our store.

4: We Handle the Rest

Meeting Planners consistently compliment us for our turn-key approach. You won’t have to worry about a thing! We will do everything within our power to make everything run smoothly..

Product Event Services

The biggest hit of the ball was that every single person who attended received a custom fitted hat. Bill had his team were available on site to fit and size each person on the spot. It was evident from the very beginning of the night that without the hats, the excitement would be missing.

His staff arrived on time, was courteous, did their own set up and break down and were as professional as they come.
Additionally, Bill was able to provide custom metal sheriff badges that had the ball’s logo on them for an exclusive sponsor party.
Each one of the volunteers and sponsors walked away with this little treasure.

Wild Bill and his team fulfilled all of our expectations

Our Cowboy Hat promotion was a huge hit with our membership!

Defined the culture fabric of North Texas

One of the most successful forums to date

A vendor who goes above and beyond the call of duty

Our Happy Customers